Los Angeles: Gladys and Gustave Plochere, 1960s. Later printing. Box. With spiral-bound publication in lid compartment. Light blue box
Blue leatherette box (4 1/2 x 17 x 6 1/2”) with gilt lettering on cover, imitation leather handle, draw bolt latches and 1248 Color Tone Cards (3 x 5”) with 116pp. spiral-bound guide with white lettering on cover warps, and Light Reflectance Guide housed in compartment of box. The book, 1992 revised edition by Eric Lutz, contains an introduction, abstracts on color terms, hue designation, color groupings, color harmonies, pigments, color names and a 24-hue color circle on card stock and an index of color names at rear.
“The instructive chapters have been condensed and simplified, and the color information has been reformatted. Hue paint and to the advent of computerized color matching, mixing formulas for the colors in the Plochere Color System have also been eliminated…. While the actual colors in the system have not been changed in any way, slight adjustments have been made to the hue designations, to the positioning of the hues on the color circle, and to the resultant color harmonies. The current color circle is no longer based directly on the Ostwald circle. While it retains some of the characteristics of the Ostwald arrangement (for example, a higher proportion of greens), it corresponds more closely with the conventional tripartite arrangement of yellow, magenta, and cyan.”
The Plochere Color Systemdeveloped by Gladys and Gustave Plochere was one of the first commercially available color systems with removable color cards in America preceding Munsell by several years. Since its introduction in 1948, it has served as a remarkably useful tool for color communication and specification for those in the fields of industry, education, and the arts. The goal was to systematize color so that all hues, tints, tones, and shades were compiled in a logical, thorough, and accessible manner.
Starting in the 1940s until his death Plochere developed an illustrious circle of clients. Among them Joan Crawford, the fashion studio of Max Factor, the architects John Edward Lautner and Richard Neutra, the department stores Bullocks, Nordstrom, Sears-Roebuck, the paint companies Dunn-Edwards, Benjamin Moore and Ameritone, Disney Studios and Theme Parks, the Loew's Theater Chain, the National Broadcasting Company (NBC) and universities such as Stanford, M.I.T. and the University of California. Museums included the Metropolitan Museum of Art and the Huntington Library.
The 1248 Color Tone Cards in leatherette box are compartmentalized by dividers with printed numbers 1–1248. All color cards with stamped numbers on verso. Complete. near fine. Item #40323