Werbezeichen für die Zweige des Handels, des Handwerks, der Industrie, der freien Berufe sowie für das Gaststätten- und Hotelgewerbe
München: Georg D. W. Callwey, 1950. First edition. Hardcover. Folio. 23pp. 64 plates (13 1/2 x 9 1/2"). Original three quarter gray cloth portfolio with illustrated paper-covered boards and green and white lettering on cover and spine. This work is part of a series of design and sample collections edited by Konrad Gatz, cover design by Leopold Nettelhorst. The 23 page booklet contains an essay, with illustrations, on the meaning and use of signs in advertising, an index by motif of enclosed signs, and a list of all 64 plates. The icons and signs introduced in this books relate to businesses of trade, craft, industry, consultants, restaurants and hotels. The 800 colored signs and icons are presented on 64 heavy stock plates are designated to the various trades as indicated in the list of plates. Versos of the plates with additional printed signs and explanations. Small release paper, No. 172, allowing the use of this material in commercial businesses tipped in at rear of booklet. Text in German. Light wear and rubbing to portfolio. Plates 2, 4, 23, 26, 31, 32, and 35 with remnants of glue respectively abrasions or tape on verso. Portfolio and interior in overall very good+ condition. vg+. Item #39699
Price: $175.00