Eric Chaim Kline, Bookseller

Eric Chaim Kline, Bookseller

Paul Schuitema. Collection of 30 Brochures, Periodicals and Ephemera from the 1920s to the 1950s

Amsterdam: Various Issuers. Loose leaf. Paul Schuitema is one of the Greats in graphic Design. After studying at the Art Academy in Rotterdam Schuitema started out as a painter though his interest in mass production and technology led him to apply the principles of De Stijl, Constructivism and the Bauhaus to advertising and print making. Most notably he was a member of Kurt Schwitters' Circle of New Advertising Designers (Ring neuer Werbegestalter) which included artists like Piet Zwart, László Moholy-Nagy, Herbert Bayer and Jan Tschichold. His experimental use of photography are considered an essential contribution to the New Photography movement.

The collection of twenty-nine pieces contains periodicals and advertising brochures as well as single or double leaves, thirteen in the typical crisp typographical arrangements applied by De Stijl, Constructivism and the Bauhaus artists, including ten designs for the manufacturer Berkel, work Schuitema is most famous for. It contains announcement cards, flyers, and proof prints, incl. an extraordinary composition for a Rotterdam Filmliga screening, featuring photomontage and modern typography, and a screen printed double page (12 3/4 x 9 3/4"), announcing a documentary for the "Philips' New Symphony Series 1937-38," among others. In addition, an original advertisement mockup contains the inked name Erich Mrozek (191-=1993) on verso, another prolific artist and graphic designer of the time.

1. Folio (13 3/8 x 9 5/8"). Original design mockup for the toothpaste Chlorodont on stiff paper, mounted to heavy gray paper; spray paint and stencil in blue, white, green and black. Slight imperfection during original production, small blue spots, same color as backdrop, in white lettering and image. This design is signed Erich Mrozek in upper left corner on back of design.

Brochures and Periodicals:

2. Design for ENCI and CEMIJ cement manufacturer advertisement. Three color tear-off calendar for the year 1959, attached to printed clear plastic board with brass ring hanger and b/w lettering to plastic. Housed in a plain light brown mailing envelope; with brief inked descriptor on front cover.

3. Van Slak En Klinker Tot CEMIJ. Hoogovencement. Amsterdam. 1958. Quarto. Unpaginated, 48 leaves. Spiral bound with heavy transparent featuring white lettering with blue design. Profusely illustrated with b/w and tinted photographs of production facilities throughout. Designed by Paul Schuitema, printed at "t koogeschip" n. v. in Amsterdam.

4. N.V. Eerste Nederlandsche Cement Industrie Maastricht. Tall Quarto. 35pp. Spiral bound with heavy transparent plastic cover and off-white lettering (ENCI Van Mergel Tot Cement/ From Marl to Cement). Profusely illustrated with b/w photographs and photomontages by Paul Schuitema.

5. 1929 – 25 Jaar Oorlog Aan Den Oorlog (25 Years War on War). Special Issue on the occasion of the "International Anti-Military Association, Section Holland." Covers designed by Paul Schuitema

6. 1932 - Filmliga. October 1932. Large Quarto. 201-220pp. Original photo-illustrated wraps with white and black lettering on cover. Designed by Paul Schuitema, with a photo-illustrated contribution on Greta Garbo. Light wear along edges and rubbed.

Berkel and various other designs:

7. Berkel advertisements: Nine advertisement flyers and one small stiff wraps booklet with five bound leaves, one additional pink leaf laid in as issued. The booklet advertises a Berkel meat and cheese cutting machine. This and two flyers for machine oil in the design typical for De Stijl, Constructivism and the Bauhaus in red and black lettering. Two variant flyers (11 3/4 x 8 1/4") advertising scales featuring photomontage elements with a third small flyer in b/w and photomontage elements. Four small flyers in b/w (app. 6 1/4 x 9") featuring modern typography, one with photomontage elements, announcing an Utrecht Annual Fair and three of them security for motorist. Last a b/w photograph (6 3/4 x 9") mounted to heavy gray card stock featuring a Berkel showroom for its products.

8. A screen printed double page (12 3/4 x 9 3/4"), announcing a documentary for the "Philips' New Symphony Series 1937-38.

9. Composition for the Rotterdam Filmliga screening (8 1/2 x 11 1/2") for "Sous Les Toits de Paris (Under the Roofs of Paris)", featuring Rene Clair, with photomontage elements and modern typography,

10. Three additional modernist designs feature photo-illustrated designs in red, white and black. Two of them for the printers C. Chevalier, Rotterdam, and Ruijgrok & Co., Haarlem, one for the architectural construction company Boele & van Eesteren, Den Haag.

11. A group of eight small single and folded sheets contain designs for various business types: one small double page in blue, black and white, offering price labels, is illustrated with blue and white photographs of tulips. A small double page in yellow, red, black and white offers an electric exposure meter for photographers. A folded double page is a design for internal business reports, a postcard size stiff board in yellow, blue and b/w a promotional calendar for the company Boele & van Esteren, a photo-illustrated design in blue, orange and b/w featuring light bulbs, and two lively, color- and photo-illustrated designs for the Rotterdam printer C. Chevalier, one for product labels, the second, folded piece for the Antwerp exhibition "How far has color photography progressed?" Finally, a miniature photo album (3 1/2 x 2 3/4") of twelve pages featuring headshots photographs of notable artists taken by Man Ray, Henri Manuel, Delcamp, Martinie, V. H., Lemare, and Lorelle. Very good to fine condition. Item #53573

Price: $6,000.00

See all items in Arts: Decorative
See all items by