New York: Sweet's Catalog Service, 1950. First edition. Hardcover. Oblong Quarto. Unpaginated. Original spiral-bound cream boards with modern design in color on cover reverse white lettering on red label of spiral, in original tan dustjacket with cutout as issued. Inside covers black with transparent, citrus colored plastic sheet endpaper. Modern title page design in silver, black and white.
Sequel to the vastly popular 1944 publication of Catalog Design. The reception of that publication and subsequent research in the design of industrial product information have "fertilized the development of the present and more ample study,Catalog Design Progress... While its larger format physically permits the introduction of new material, here analyzed with a concreteness not possible before, this volume carries implications less evident in the earlier work." (Publisher).
Design manual for, and published by Sweet's Catalog Service merging the views of two outstanding minds, the famed Czech Modernist designer Ladislav Sutnar and the Danish-American architect Knud Lönberg-Holm, an exponent of information design and mentor of Buckminster Fuller.
Text in English. Dustjacket with half an inch closed tear at lower left corner of cutout, small chip at bottom of flap fold of back cover. Very light staining on front cover, back cover with some rubbing and light staining. Folding edges rubbed and with minor damage. Boards of binding with light wear and sunning along edges. Block with very light age-toning. Very good condition. Item #49788