Köln: Printed by M. Dumont Schauberg, 1927. First edition. Softcover. Quarto. 1 leaf, 22 (1)pp., 1 folding plate. Original tan stiff wraps with brown illustration and black lettering on cover, protected by modern mylar. Head and endpiece illustrations in orange-brown. Text printed in orange-brown and black. Promotional brochure for the International Press Exhibition Cologne sent out to potential exhibitors and press. Laid in printed cover letter and return postcard for exhibitors, both printed in orange and black. With folding plate showing Cologne and the exhibition grounds in two colors.
Invitation by the Fair administration of Cologne the city of culture at the Rhine, giving an overview of the exhibition program featuring the Daily Newspaper, the Magazine, Book Trade and Graphics, the organization of the press, the German press in foreign countries, press and traffic, press and art, advertising and the press, the science of newspapers, paper, photography and cinematography and the exhibitions of the foreign press. The brochure is well designed and illustrated with orange-brown drawings rendered lithographically. Provides detailed structure of the exhibition and contains list of trade organizations, members of the exhibition management and a listing of the working committees at rear.
"The PRESSA was the largest and comprehensive exhibition of the press worldwide. It presented its historical origins as well as the cultural, technical and economic environment of journalism o the general public and the press experts. Forty-three nations and the League of Nations were present with their own pavilions especially built with innovative architectural exhibition buildings. A total of 1,500 exhibitors, including 450 from foreign countries, exhibited new innovations relating to manufacturing and distribution of their products." (Susanne Marten-Finnis; Michael Nagel, 80 Jahre PRESSA, Internationals Presse-Ausstellung Köln 1928; edition lumière, 2012). Fine condition. Item #48752