Frankfurt: März Verlag, 1971. First edition. Hardcover. Quarto. Unpaginated, ca 80 pp. Original color photo-illustrated paper-covered boards with red lettering on covers, black on spine. Illustrated with erotic color photographs, often full page and printed to heavy paper. Pictorial volume without text. Publisher's title code 085.
The März Verlag was a novelty in German publishing history. Founded in 1969 in Darmstadt by Jörg Schröder with former employees of the Melzer Verlag, it arrived on the scene with a completely new and unusual corporate image. All books were published with covers in yellow, red and black that had been designed by Schröder himself. The first major seller, later deemed the most important März book by Schröder himself, was "Sexfront" by Günter Amendt, a sexual education book. Throughout its history the publisher sustained himself with large editions and low prices, published shunned authors as Beckett, Henry Miller, William S. Burroughs, Jean Genet and Vladimir Nabokov. When the important employees left in 1971, the instituted employees participation program had failed, and in 1973 Schröder declared bankruptcy.
The New März Verlag, founded in 1974, published until 1987 and was liquidated after Schröder suffered a heart attack. The extensive archive was taken over by the Deutsche Literaturarchiv Marbach and became the most frequented archive of German postwar literature and the 68-Movement. Schröder is also known for his Frankfurt Book Fair booths, designed by Schröder and his companion Barbara Kalender, including the "Mountain of Books (Bücherberg)" and a performance emphasizing the "shoe shining publisher." In 1990 Schröder and Kalender developed an at the time unique distribution concept, the desktop-series "Schröder narrates (Schröder erzählt)" in the newly founded März Desktop Verlag with Barbara Kalender as the proprietor. Binding with light wear along edges and two half an inch closed tears at joints of head of spine. Binding in overall good, interior in very good condition. g to vg. Item #45864