Eric Chaim Kline, Bookseller

Eric Chaim Kline, Bookseller
喫茶店広告図案集 (Kaffee baa kissaten kôkoku zuanshû) (Collection of cafe advertising designs). Yamana Ayao.
喫茶店広告図案集 (Kaffee baa kissaten kôkoku zuanshû) (Collection of cafe advertising designs)
喫茶店広告図案集 (Kaffee baa kissaten kôkoku zuanshû) (Collection of cafe advertising designs)
喫茶店広告図案集 (Kaffee baa kissaten kôkoku zuanshû) (Collection of cafe advertising designs)
喫茶店広告図案集 (Kaffee baa kissaten kôkoku zuanshû) (Collection of cafe advertising designs)
喫茶店広告図案集 (Kaffee baa kissaten kôkoku zuanshû) (Collection of cafe advertising designs)

喫茶店広告図案集 (Kaffee baa kissaten kôkoku zuanshû) (Collection of cafe advertising designs)

(東京) Tokyo: 誠文堂 廣告界社 (Seibundo “Koukoku kai” sha ), 1930 (Shôwa 5). First edition. Softcover. Folio (12 1/2 x 9"). [4]pp (Title & List of Contents), 48pp (Plates), [4]pp. Original string bound decorative wrappers. Book housed in its publisher's cardboard portfolio, with title label pasted to front cover. The book is a presentational copy from the author.

Collection of 48 b/w and color plates depicting designs by the important 20th-century Japanese designer Yamana Ayao, founder of the "Shiseidô-style" during his long tenure as the cosmetic company's head designer. The book was published by Seibundo, the same company that put out the well known "Advertising World" 廣告界 magazine*. This portfolio presents a selection of his own Art Deco aesthetic designs for the coffee-shop/bar trade, an elegant and graceful style which marked the height of sophistication in the inter-war years worldwide. The publication include sample designs for posters, invitations/direct mail advertisements, menus, napkins, matchboxes. Also included is a section of exterior designs, including doors, signs and windows. Text in Japanese.

Portfolio partly soiled and rubbed along edges. String missing. Wrappers slightly age-toned along edges, with minor creasing along fore-edge. Portfolio in overall good-, wrappers in good+ to very good, interior in very good condition. g- to vg. Item #40960

* (山名文夫) Yamana Ayao (1897-1980) was a preeminent Japanese illustrator and designer strongly influenced by French Art Deco. In a prolific career that spanned over 5 decades, Ayao Yamana is mainly known for his elegant and delicate illustrations of women which graced the packaging and printed advertisements for Shiseido cosmetics. He also designed a number of familiar logos, including the illustration for Shiseido’s culture magazine "Hanatsubaki," the Kinokuniya supermarket font, and the grape motif of Shinchosha Publishing Co.

*Advertising World" (廣告界) was a pioneering Japanese monthly magazine related to advertising design and commercial art, which ran from 1926-1941.

Price: $3,250.00

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