Hollywood, CA: Max Factor & Company, ND (ca 1959-1960). Original document. Hardcover. Large quarto. Unpaginated. Original full leatherette binders, with gold lettering on front cover of binder #1 (Max Factor, Hollywood) and binder #3 (Max Factor & Company). Distributed by Sales Builders, Inc., (distributors of Max Factor Hollywood make-up, in Los Angeles, Hollywood, and Chicago), this rare set of three Max Factor's reference binders contain 93 original silver gelatin prints, 18 color photographs, 15 marketing inserts for dealers (including 3 make-up chart samples, 2 typed letters of instructions for the dealer, 2 "Invitation to Beauty" cards, one complexion analysis sample), and a marketing display. Each silver gelatin print measures appr. 9 6/8 x 8" and is housed in a plastic sleeve. Some have a typed reference number at lower margin. Hollywood’s ‘make up king’, Max Factor (Maksymilian Faktorowicz), is considered the father of modern “make-up”. Born in Poland, Max Factor became the beautician / make-up artist to Russia’s Czar Nicholas II and his family. After immigrating with his family to the United States in 1908, he fulfilled his American Dream the very next year by founding Max Factor & Company. Through his innovative ideas, and hard work, Factor built a cosmetic empire. From Hollywood stars to housewives of America, Max Factor’s stylistic genius changed our vision of beauty, and created silver screen gods and goddesses. Indeed, thanks to his art, Marilyn Monroe became a blonde, and Lucille Ball got her famous red hair. Provenance: From the Estate of Max Factor's graphic designer Robert Balkin. Moderate soiling and rubbing along edges of binders. Sleeves and photographs slightly rippled throughout the second part of the second binder, and throughout the third one. Binders in overall good, interior in good+ to very good, photographs and documents in very good condition. g to vg. Item #39325
About Max Factor & Company: Max Factor is a popular line of cosmetics company from Procter & Gamble. It was founded in 1909 as Max Factor & Company, by Max Factor (Maksymilian Faktorowicz, 1877-1938), a Polish-Jewish cosmetician from Zduńska Wola, Poland. In its early days, it specialized in movie make-up. Until its 1973 sale for US$500 million, Max Factor & Company was owned by several generations of the family, becoming an international company during that time. Procter & Gamble purchased it in 1991, and it remains today a very popular brand (from Wikipedia).