Eric Chaim Kline, Bookseller

Meetings with Neroc'VGM. 7 Vols. Complete [VOLUME 6 SIGNED BY ARTIST]

n/a

Amsterdam: Neroc'VGM, 2004. First edition. Octavo. 7 volumes unpaginated. Original designed wrappers in stiff plastic slipcases with black lettering on cover and spine. Series of books produced by Amsterdam ad agency KesselsKramer for its client NEROC'VGM, a production company offering repro, scanning, retouching and pre-press processes, aiming to explain NEROC'VGM services to potential clients. All seven projects highlight topics related to actual or potential business clients of NEROC'VGM. Participating artists of this series "Meetings with NEROC'VGM "are Hans Eijkelboom, Cynthia Hathaway, Joachim Schmid, Batia Suter, Stephen Bull, Laurence Aëgerter, and Claude Closky. Vol. 1: A meeting on the street - Hans Eijkelboom, an artist working with photography in an anthropological sense has published more than 50 books, stresses the relationship of mothers and daughters on their Saturday shopping trips in four European capital cities, Amsterdam, Paris, Berlin, and London. The color photographs of this "universal initiation" presented here, 20 of them foldouts, have been taken on consecutive weekends showing the subtle differences in these four cultures. Vol. 2: A meeting in the supermarket - Cynthia Hathaway, executive of Hathaway Designs, unearths, and respectively speculates as regards the potential stories hidden behind the sometimes bizarre list of goods purchased according to supermarket receipts she collected in Dutch supermarkets. Cynthia asked 13 fellow designers, writers, and photographers to imagine the stories, she calls them "sliptales," that might relate to the respective list of goods. Original supermarket receipts included. Vol. 3: A meeting on holiday - Joachim Schmid, renowned critic and artist who's work has been exhibited and added to collections internationally, creates a virtual place he calls "Postcardland" inspired by the advertising campaigns of NEROC'VGM for companies like Neckermann Travel, KLM, and the Dutch travel magazine "Stayok." The twenty for pages of postcards (two cards on each page, perforated) represent our fantasy, our sun-soaked soap operas, and can be used as actual postcards. Vol. 4: A meeting outdoors - Batia Suter transformed outdoor billboards and other advertising spaces used to carry seductive messages fighting for the attention of the viewer and substitutes the suggestive messages with ordinary objects we usually see inside: switches, keyboards, plugs, coat hangers, buttons, speakers, dials and ventilator fans are all blown up to well beyond their originals seize, giving the outdoor advertising space a strange sense of serenity and grace. Suter is known for the use of enlarged photographic images. She has exhibited and published her work internationally. Vol. 5: A meeting with celebrity - Stephen Bull, writer, artist and lecturer, works with the notion of fame and our desire to meet celebrities. For this book he employs the Arnold Schwarzenegger statue at a waxwork museum in England. Schwarzenegger, a celebrity of a magnitude that makes it nearly impossible for the regular person to meet and here present in the form of a wax sculpture, is shown in over 100 group color photographs with visitors of the wax museum acting more like themselves, even more, they take advantage of their new found status over the demigod. Vol. 6: A meeting on paper [signed on title page] - Laurence Aëgerter is working with words and images from an out-of-print Dutch encyclopedia, placing words into the upper right corner of the page, in alphabetical order, and juxtaposes them with images from the encyclopedia that are not relating to the words displayed producing unusual "collision" between words and images. A second viewing often produces new meaning of these mismatches that may be absurd at times but can be philosophical, political or even poetic. Laurence Aëgerter is an internationally renowned conceptual artist. Vol. 7: A meeting at home - Claude Closky's "meeting" focuses on common sense, how it is determined, how we see and put things together, how we read images and think with images. The over 100 color photographs juxtapose images from nature on the left page with man-made images on the opposing page suggesting questions and answers. Closky: "I snatched low-definition images from the internet to force the profusion and brutality of these connections, which seem to tie up the basic web of thoughts we rely on..." Closky is a renowned and decorated (Grand Prix des Arts plastique, Marcel Duchamp Prize) French artist and writer who's work combines aspects of Fluxus, Beckett, Daniel Buren, and Andy Warhol. Slipcases are lightly rubbed. Slipcase of volume 7 missing and the wrappers subsequently show some light wear. Slipcase of volume 5 with some residue of paper and glue at foredge. Other than that, slipcases and books are in very good condition. Item #36858

Price: $750.00