Publicité 1938
Paris: Arts et Métiers Graphiques, 1938. First edition. Softcover. Folio. 119, [9]pp. Original illustrated wrappers. Pictorial title-page. Publicité was an annual, special issue of the magazine Arts et Metiers Graphiques entirely dedicated to advertising art. Published under the direction of Charles Peignot, Arts et Metiers Graphiques was famous for its new advertising vision and has become the reference of modern publicity. Peignot and his friends Jean Cocteau, Maximilain Vox, A. M. Cassandre, Jean Carlu and Paul Colin formed the Paris-based group of l'"Union des Artistes Modernes", a group "strongly against anything backward looking." This issue is profusely illustrated with numerous tipped color illustrations of various kinds (some fold out), and specimens on special papers or in special processes including labels and other decorative packaging elements. Most of them are amazing examples of art deco illustrations of the time, as used in advertising art. Some age-wear on sunned wraps with rubbing along joints and edges. Head and tail of spine slightly chipped. Upper front corner slightly bumped, thus affecting pages throughout. Minor age-toning along paper margin. Light damp-staining along fore-edge of pages throughout (not affecting text). Closed tears on inner margin of last page. Text in French. Wraps in overall good, interior in good to good+ condition. g. Item #27566
Price: $125.00