Exhibitor Manual for Orson Welles' Version of William Shakespeare's Macbeth
[Hollywood]: Republic Pictures, 1948. First edition. Softcover. 11x14, tri-fold original folder. This exhibitor manual is a promotional press kit for theater owners divided into the categories of "Advertising", "Publicity" and "Exploitation." Front and back cover illustrated in b&w photomontage. 18 individual inserts, including a variety of advertising and publicity materials. Additional materials available for order are shown in the text.
Advertising:
1. "Advertising". 2 stapled pages. The second page with samples of posters, lobby and windows cards. 12 3/4" x 8 1/2".
2. "'Macbeth' Radio Spot Announcement Copy". 6 typewritten stapled pages. Sample copy for local radio spots and advertising for the film. 13" x 8.5".
3-5. "Order Blank for Macbeth Accessories". 3 unused blank order forms for promotional materials. One in blue, one in red, and one in white (age toned). 12.5" X 8.5".
Publicity:
6. "Publicity". 29 stapled pages. Includes billing, cast & credits, synopsis and promotional newspaper copy. Mimeographed . 13' x 8.5".
7. "Publicity". 4 pages folded. Samples of star & scene stills and scene mats for newspaper and print. B&W photographic reproductions. 9.5" x 13".
8. Five stapled pages of sample illustrated 1,2,3 and 4 column advertisements for newspapers and print. 9.5" x 13".
Exploitation:
9. "Exploitation". 7 folded pages. Description of various available promotional materials, and initiatives involving various educational and civic groups in the discussion and promotion of the film. 9.5" x 13".
10. "Charles K. Feldman presents Orson Welles' Mercury Production Macbeth by William Shakespeare". Double sided "2 Page Herald". Front with photomontage. Cast credits, and quotes from reviews on the verso. 8.5" x 11".
11-12. "Charles K. Feldman presents Orson Welles in a Mercury Production Macbeth by William Shakespeare. A Republic Picture". "4 Page Herald". Photo-illustrated cover. Includes synopsis, cast and crew credits as well as some stills from the film. 9.5" x 12.5". (2 copies)
13.“Orson Welles’ Mercury Production of Macbeth” 2 page "Souvenir Program". Large Quarto. Unpaginated (16pp.). Stapled black illustrated wrappers, with white text on front cover. Illustration of Welles in the title role on front cover. Promotional booklet, features behind the scenes production stills of the cast & crew. Cast list and bios. Informative text on the production of the film, history of the play and a history of the mercury theater. 9" x 11 3/4".
14. “Macbeth By William Shakespeare, A Discussion of the Photoplay” by Hardy R. Finch. A discussion guide for the film. Octavo. 15pp. White stapled photo illustrated wrappers. Discusses some of the technical and artistic aspects of adapting the play for the screen. 5.5" x 8.5".
15-17. Three illustrated "Printed Quote Sheets" promoting the Parents Magazine's honoring of the film with its “Special Merit Medal”, along with a list of quotes and positive reviews praising the film. 8.5" x 12 1/4", 9.5' x 13", 9.5" x 13 1/4".
18. "Sample Letter (Parent-Teacher Organization)". 4 pages stapled. Mimeographed. This is copy for sample letters to promote the film to schools, clergymen and other misc organizations. 8.5" x13".
Folder is bumped with some small closed tears. Rubbing to all corners and edges. Folder in overall good-, all the insert materials are in good- to very good+ condition. g- to vg+. Item #11580
Price: $950.00