Paramount Pictures 100% Group 1927-28 (Paramount's 100% Group).
Lg. 12mo. Unpaginated (50pp). Original gold-stamped brown wrappers protected by modern mylar, illustration of Paramount Studio in gold & black on rear cover. First page with b/w reproduction of portraits of, and text by Adolph Zukor and Jesse L. Lasky. "Today Paramount pledges its reputation, its energies and vast resources toward providing in greater measure than ever before the finest screen entertainment in the world. Our slogan "The 100% Group" emphatically expresses the pleasure and pride we feel in offering the superior pictures listed in the pages that follow. They insure Paramount's continued leadership by bringing increased prosperity to the exhibitors. Adolph Zukor, Jesse L. Lasky." Page 2 with portraits of, and text by Sidney R. Kent and Sam Katz. "Each picture listed in "Paramount's 100% Group" has been carefully chosen and analyzed for its individual entertainment and attraction value; selected as suitable for this outstanding group because of its exceptional popular appeal as well as its power to please and amuse. No other picture product has ever been given this severe test of showmanship merit. The accompanying pages show you the pictures which will be featured at the great Publix Theatres during 1927-28. S. R. Kent, Sam Katz." Illustrated with 48 b/w reproductions of movie posters (* list of movies below) with decorative borders in green. Below each image are quotes by Lasky, Sid Grauman, Victor Fleming, John Waters, Monte Brice, Josef von Sternberg, E. Lloyd Sheldon, Emil Jannings, B. P. Schulberg, and many others. Each quote relates to the particular film pictured. Includes Fritz Lang's "Metropolis" & "The Dude Ranch" with Gary Cooper. Very slight creasing to parts of edges and corners. Wraps in near fine, interior in fine condition. Scarce.
Pictures: Beau Geste / Chang / Metropolis / Old Ironsides / The Rough Riders / Barnum / The Wedding March / Wings / Abie's Irish Rose / The Way of all Flesh / Firemen Save my Child / Gentlemen Prefer Blondes / Beau Sabreur / Barbed Wire / Harold Lloyd / Madame Pompadour / Shanghai Bound / Swim Girl Swim / The Big Sneeze / Good Morning Dearie / Nevada / Huntingtower / Hula / Now We're in the Air / Too Much Mustard / The Woman on Trial / Underworld / Paris Divorce / Soft Cushions / Open Range / His Last Million / Mademoiselle Jockey / Running Wild / Service for Two / The Last Waltz / The Lottery Man / Jesse James / The Girl Friend / Hitting for Heaven / Make Them Love You / Red Hair / Tillie's Punctured Romance / Lucky Sam McCarver / Stark Love / Tell it to Sweeney / The Dude Ranch / Gifted Creator of Light Comedy & Brilliant Romance /
Book ID: 23514