La Pubblicita di una Grande Casa Italiana.
Ferrigni, Mario.
Lg. 4to. 317pp. Original printed paper-covered boards protected by modern mylar. Scarce publication by Bertieri on posters and advertising for the Italian beverage firm, Campari. Illustrated with 32 color reproductions of posters by modernist artists such as Cappiello, Depero, Dudovich, Hohenstein, Mauzan, Nizzol, Sacchetti and many others, as well as over 1000 reproductions of illustrations and b/w photographs. With a compendium of sophisticated advertising design. "Rassegna critica di Mario Ferrigni. Con trentadue tavole a colori fuori testo e oltre mille riproduzioni in Nero." Fore- and bottom page edges deckled, as issued. Minor age wear, staining, scuffing and some sunning on binding. Slight paper split at head and tail of spine, inner joints firm. Tear on head of mylar jacket. Text in Italian. Tight copy in overall very good condition. Scarce.
Book ID: 23061
Price: $1,750.00